You are paying for clicks.
But not enough of them become customers.
Traffic quality, campaign targeting and the offer-to-page match need to be examined together.
Performance MarketingEFFDES AGENCY / PERFORMANCE MARKETING
MEASURED
MARKETING.ENGINEERED
SYSTEMS.
Performance marketing.
Technical capability.
We plan, launch and optimize Google Ads and Meta Ads, improve the customer journey, and build the tracking systems needed to understand which traffic generates leads and orders.
THE ATTRIBUTION THREAD
01 / CAMPAIGN
Google Ads
Observed source02 / CUSTOMER ACTION
Form submission
Observed event03 / BUSINESS RESULT
Qualified enquiry
Attributed relationship
Illustrative journey. Attribution describes a relationship, not proof of causation.
Unavailable = a gap in visibility01 / THE DISCONNECT
Paid traffic is only
the starting point.
We work on campaign strategy, traffic quality and conversion journeys — with measurement to guide what gets optimized next.
You are paying for clicks.
Campaigns generate traffic.
But the website loses the conversion.
Landing-page friction, unclear next steps or checkout issues can interrupt the journey.
Conversion & eCommerceGoogle and Meta are running.
But you cannot reliably see what produces orders.
Tracking gaps and inconsistent conversion events make campaign decisions harder.
Analytics & AttributionYour campaigns work.
But scaling makes the economics worse.
Budget allocation, acquisition costs and traffic quality need to be assessed against unit economics.
Performance MarketingMerchant Center, feeds or tracking are limiting advertising performance.
Account setup, product data and conversion signals need attention alongside the campaigns.
Google Ads & CommerceYour data exists.
But it does not tell you what to optimize next.
Reporting needs to connect campaign, creative and conversion signals to practical testing decisions.
Analytics & Attribution02 / AGENCY SERVICES
Performance marketing.
The systems behind it.
Performance Marketing
Google Ads, Meta Ads, campaign strategy, budgets and ongoing optimization.
PLANGoogle Ads & Commerce
Search, Shopping, Performance Max, Merchant Center and product feeds.
ACQUIREMeta Ads
Campaign architecture, audiences, creative testing and optimization.
TESTConversion & eCommerce
Landing pages, eCommerce journeys, checkout and conversion-rate optimization.
CONVERTAnalytics & Attribution
Tracking, events, conversion measurement and campaign attribution.
MEASUREAutomation & Integrations
Connected marketing systems, CRM workflows, APIs and internal tools.
CONNECT03 / CONNECTED APPROACH
One journey.
Connected all the
way through.
We plan and optimize acquisition across Google and Meta, improve the conversion journey, and use tracking and automation to support campaign decisions.
ILLUSTRATIVE SYSTEM MAP
- 01
Campaign
Google Ads & Meta Ads
- 02
Website /
CommerceConversion & eCommerce
- 03
Customer
actionForms, chats,
bookings, orders - 04
Measurement
Analytics & attribution
- 05
Business
decisionBudgets, testing & optimization
AUTOMATION & INTEGRATIONS / CONNECTING THE SYSTEM
Observed actions inform measurement. Attribution assigns a relationship.
Business decisions still require context.
04 / WORKING WITH EFFDES
Plan. Launch. Test.
Keep optimizing.
- 01 /
Plan
Agree the acquisition objective, assess the offer and unit economics, and set campaign priorities and budgets.
- 02 /
Launch
Set up campaign structure, audiences, feeds and tracking, with landing pages ready for the traffic.
- 03 /
Test
Test campaign settings, creative and conversion journeys against observed traffic quality, leads and orders.
- 04 /
Optimize
Adjust budgets, campaigns and customer journeys using measured performance and commercial context.
05 / EFFDES PRODUCTS
BUILT FROM
THE WORK.
SOFTWARE BY EFFDES
UTM Contact
Attribution
Performance marketing raises a recurring measurement question: which campaigns lead to forms, chats, bookings and orders? EffDes is developing UTM Contact Attribution to connect campaign attribution with those customer actions.
EffDes Products is our separate software direction. UTM Contact Attribution is its current product, developed from a recurring agency measurement need.
Explore UTM Contact AttributionEFFDES / PRODUCTCAMPAIGN → CUSTOMER ACTION
UTM Contact Attribution
FOR WIX06 / THE AGENCY
Commercial thinking.
Technical follow-through.
Performance marketing first.
Systems that support it.
EffDes Agency focuses on performance marketing and growth systems. We manage the levers we can control: campaign setup and structure, budget allocation, traffic acquisition and quality, creative testing, and ongoing optimization.
Landing-page and eCommerce optimization support the conversion journey. Analytics, attribution, automation and integrations support the marketing work. Results also depend on the product, price, offer, demand, creative, trust, sales process, geography, competition, seasonality and unit economics.
07 / LET’S CONNECT
WHAT NEEDS
TO PERFORM?
Describe the business problem. EffDes will diagnose the marketing, conversion or technical work that can help.
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