One campaign.
A specific action.

USE CASES / WIX WORKFLOWS

Choose the native Wix customer action that matches the business journey.

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01 / SELECT A PATH

Different actions need distinct context.

SERVICE BUSINESS

Google Ads → Wix Form → Lead attribution

A service business needs to know which campaign context accompanied a lead—not just that a form was submitted.

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APPOINTMENTS

Marketing source → Wix Booking → Attribution

An appointment workflow is easier to evaluate when each supported booking keeps its own available source and campaign context.

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ECOMMERCE

Campaign → Wix Stores Order → Attribution

Store reporting starts with the order, but campaign context helps explain the path that preceded the supported action.

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These use cases cover native Wix Forms, Wix Bookings and Wix Stores Orders. Legacy Wix Chat and qualifying Wix Smart Chat are covered in the dedicated Chat attribution guide. Third-party business apps are not automatically supported.

WIX-NATIVE ATTRIBUTION

Connect the campaign to the customer action.

UTM Contact Attribution supports native Wix Forms, Wix Bookings, legacy Wix Chat, qualifying Wix Smart Chat and Wix Stores Orders. Smart Chat requires a submitted qualifying contact form; anonymous messages are not attributed. Third-party apps are not automatically supported.

Install UTM Contact Attribution Review product details

One campaign.A specific action.

Different actions need distinct context.

Google Ads → Wix Form → Lead attribution

Marketing source → Wix Booking → Attribution

Campaign → Wix Stores Order → Attribution

Keep the path connected.

Prepare the campaign URL

Build the URL

Understand the attribution model

Connect the campaign to the customer action.

One campaign.
A specific action.