Campaign links
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GUIDES / CAMPAIGN SETUP

Practical setup guidance for carrying useful campaign context into a Wix site.

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01 / SHARED FOUNDATION

Name the campaign before the click.

Start with a clean destination URL, choose a stable source and medium, and use one campaign name across ads and reporting. The generated URL should lead to the real Wix landing page that precedes the supported customer action.

  1. 01

    Choose the final landing page

    Use the canonical Wix page visitors should reach. Preserve legitimate existing query parameters.

  2. 02

    Apply a naming convention

    Keep source and medium values consistent. Use a campaign value that a marketer can recognize later.

  3. 03

    Test the complete URL

    Open the URL, confirm the destination loads, and verify the address contains the expected encoded parameters.

  4. 04

    Review the supported action

    After consent and platform conditions are satisfied, review attribution attached to the Wix Form, Booking, Chat or Stores Order.

02 / CHANNEL RECIPES

Stable defaults.
Specific intent.

GOOGLE ADS

google / cpc

Use utm_source=google and utm_medium=cpc. Keep auto-tagging requirements separate; a GCLID and UTM values can serve different reporting needs.

META ADS

meta / paid_social

Use a consistent source for Meta traffic and reserve campaign, term and content for the campaign, audience and creative distinctions your team actually reviews.

MICROSOFT ADS

bing / cpc

Use utm_source=bing and utm_medium=cpc when that matches the reporting convention used across the account.

EMAIL

newsletter / email

Use the sender or publication as the source, email as the medium, and a campaign value tied to the send or sequence.

These URL conventions do not guarantee that every visit or action can be attributed. Consent, missing parameters, redirects, browsers and platform behavior can affect the available context.

03 / ATTRIBUTION FUNDAMENTALS

Choose the reporting level.

04 / CUSTOMER ACTIONS

Start with the Wix action.

05 / PAID CAMPAIGNS

Keep conversion tracking and action context distinct.

RELATED / NEXT

Keep the path connected.

WIX-NATIVE ATTRIBUTION

Connect the campaign to the customer action.

UTM Contact Attribution supports native Wix Forms, Wix Bookings, legacy Wix Chat, qualifying Wix Smart Chat and Wix Stores Orders. Smart Chat requires a submitted qualifying contact form; anonymous messages are not attributed. Third-party apps are not automatically supported.

Install UTM Contact Attribution Review product details