DESIGNED FOR WIX
See which campaigns drive customer actions.
UTM Contact Attribution is designed to connect available campaign tracking parameters with supported customer actions on a Wix site.
The app uses available tracking parameters and supported Wix platform events to associate campaign context with specific customer actions.
Supported form submissions recorded by the connected Wix site.
Supported chat actions where the required event information is available.
Supported booking actions received through the Wix platform.
Supported order events received from Wix Stores.
When present and available to the app, these values can be retained with a supported action.
utm_sourceutm_mediumutm_campaignutm_termutm_contentgclidMissing parameters, privacy controls, platform behavior, browser restrictions and customer configuration can limit what is available.
A single customer may perform several supported actions over time. Each action can retain its own available campaign attribution.
This can help distinguish where a contact originally came from, what subsequent supported actions occurred, and which available campaign attribution was associated with those actions. Attribution describes a recorded relationship; it does not by itself prove causation.
The dashboard brings supported customer actions and their available attribution together for review.
UTM Contact Attribution is being developed for Wix. Contact us for current availability; this page does not announce an App Market release.
Attribution depends on available tracking parameters and supported platform events. Browser restrictions, privacy settings, missing parameters, platform changes, third-party services, configuration and user behavior can affect the information recorded.