01 / NATIVE REPORTING
What Wix Bookings Analytics shows natively
Bookings Analytics reports booking performance and, for bookings made after a site visit, aggregate traffic sources such as referring sites. It also separates booking channels such as web, Wix apps, external apps and manual orders.
Use that native view when the question is how booking volume or source groups perform overall. UTM Contact Attribution is not a replacement for Bookings Analytics.
02 / TWO LEVELS
Aggregate source reporting versus one Booking action
Native Bookings Analytics is designed for source patterns across bookings.
Action-level attribution keeps available marketing context beside the specific supported action.
03 / ILLUSTRATIVE JOURNEY
A tagged consultation campaign to a Wix Booking
Illustrative setup—not a customer result or fabricated case study.
- utm_source
- utm_medium
- cpc
- utm_campaign
- consultation_search
- utm_term
- business_consultant
- utm_content
- ad_variant_2
- 01Tagged visit
- 02Wix Booking
- 03Available attribution
When attribution data is available and correlation succeeds, the product can retain that marketing context with the supported Booking action.
04 / AVAILABLE FIELDS
Campaign fields that can be captured
utm_sourceLiteral tagged source.
utm_mediumLiteral tagged medium.
utm_campaignLiteral campaign name.
utm_termLiteral URL value, not keyword API data.
utm_contentLiteral URL value, not creative API data.
gclidCaptured Google click identifier when available.
05 / ATTRIBUTION VIEWS
First, Last and Conversion Touch
Initial available context
The earliest retained discovery context related to the Contact when available.
Latest available context
The most recent retained context before the supported action.
This Booking action
The available context associated with the specific supported Booking.
06 / KNOWN LIMITS
Availability and contact correlation are not guaranteed
Campaign parameters can be missing because of consent choices, redirects, browser restrictions, platform behavior or an untagged visit. The Booking-to-Contact relationship can also be incomplete in some cases, so the product does not promise contact resolution for every booking.
Recorded attribution describes available context and a correlated relationship. It does not prove causation.
07 / TEST THE PATH
Build and test a Booking campaign URL
- 01
Create the tagged destination
Use the UTM Builder with a real Wix landing page.
- 02
Complete a test Booking
Follow the site's consent flow and use a supported native Wix Bookings path.
- 03
Review what is available
Check the action, attribution and Contact relationship; missing context is a valid outcome.