A service business needs to know which campaign context accompanied a lead—not just that a form was submitted.
Open the UTM BuilderA visitor opens a campaign URL, submits a supported native Wix Form and appears as a customer action with the available campaign context.
The workflow applies to the named native Wix product. It does not imply automatic support for third-party alternatives.
UTM values and GCLID are available only when captured under the site's consent and browser conditions.
Review related customer actions, attribution details, Results and native Wix CRM Notes from the product dashboard.
Compare lead sources and campaigns while keeping the contact and its supported actions connected in Wix.
UTM Contact Attribution supports native Wix Forms, Wix Bookings, legacy Wix Chat, qualifying Wix Smart Chat and Wix Stores Orders. Smart Chat requires a submitted qualifying contact form; anonymous messages are not attributed. Third-party apps are not automatically supported.