01 / NATIVE REPORTING
What Wix Store Analytics already provides
Wix reporting can answer aggregate questions about traffic sources, store performance and order conversions. Use those native reports for totals, trends and sales reporting.
UTM Contact Attribution does not claim that Wix lacks Order analytics. It addresses the narrower task of reviewing available marketing context for a specific supported checkout action.
02 / PRODUCT MEANING
What “Order attribution” means here
An Order means a supported Wix Stores checkout action occurred. When the necessary campaign context and correlation are available, that action can retain its own UTM or GCLID attribution record.
Use Wix's native traffic-source and commerce reporting.
Review the supported action and its retained attribution together.
03 / EXAMPLE FLOW
From tagged campaign to supported Store action
Illustrative workflow—not a revenue claim or customer case study.
- 01Tagged campaign
- 02Wix Store
- 03Checkout action
- 04Attribution detail
Each supported action can keep its own available campaign context rather than turning the Contact into one permanent source label.
04 / AVAILABLE FIELDS
Literal UTM values and captured GCLID
utm_sourceTagged source.
utm_mediumTagged medium.
utm_campaignTagged campaign.
utm_termLiteral URL value.
utm_contentLiteral URL value.
gclidIdentifier captured when available.
These fields are marketing context. They do not add advertising-platform cost, keyword or creative API data.
05 / ACTION-SPECIFIC
Keep separate actions separate
A Contact can have more than one supported Form, Booking, Chat or Order. Each action can retain separate available First, Last and Conversion Touch context instead of inheriting one source for every later action.
06 / CONTACT QUALIFICATION
Correlation depends on available Wix relationships
The Order-to-Contact relationship can be incomplete in some cases. Missing campaign context, browser constraints, consent, redirects and platform behavior can also limit the record. No specific Contact or attribution outcome is guaranteed.
07 / EXPLICIT BOUNDARY
What the product does not provide
- Revenue attribution
- ROAS or ROI calculation
- Advertising cost or profit attribution
- Payment-level attribution
“Order” only means that a supported Wix Stores checkout action occurred. The product does not turn that action into financial reporting.
08 / TEST THE PATH
Start with a controlled tagged URL
Use the UTM Builder, open the real Store journey, complete an authorized test action, then review what campaign context and Contact relationship are actually available.