Performance Max UTM Setup

Use campaign and asset-group IDs; do not expect Search-style keywords or exact served-asset identification.

Open the UTM Builder

DIRECT ANSWER

Track Wix-bound Performance Max clicks with campaign and asset-group context.

Performance Max UTM tracking for Wix.

APPLICABILITY + PREREQUISITES

Use this only for a click that reaches Wix.

Performance Max with or without a Merchant Center feed when a click reaches the Wix site.

  • Use the real HTTPS Wix landing page.
  • Confirm the campaign surface permits an external website destination.
  • Keep campaign values free of personal data.
  • Grant the advertising consent required by the live site before expecting capture.

EXACT NAVIGATION

Where to configure it.

Campaigns → select Performance Max → Asset groups → Edit assets → More options → Asset group URL options. Campaign URL settings and expansion controls remain separate.

Platform labels can vary by account, objective, rollout or region. Use the cited current help page when the field is not visible.

VERIFIED TEMPLATE

Copy the correct output type.

utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={assetgroupid}

Use as an asset-group or campaign Final URL suffix. A tracking template must start with a supported landing-page token such as {lpurl}.

Open the campaign-aware UTM Builder

DYNAMIC VALUES

What can resolve after the click.

Fully supported: {campaignid}, {assetgroupid}, {device} and landing-page tokens. Product values and gclid have limited support by channel or format.

TEMPLATE VALUE{campaignid}

The platform token before an eligible live click.

RESOLVED VALUE123456789

A synthetic illustration only. The local Builder cannot predict a real platform value.

EXCEPTIONS + COMMON MISTAKES

Test the actual campaign path.

{keyword} is blank for Performance Max. Final URL expansion can choose another eligible page; page feeds and exclusions steer but do not identify the exact creative served.

Do not use Search-only keyword assumptions, promise exact image/video attribution or skip tests with final URL expansion enabled.

VALIDATE IN WIX

From resolved landing URL to customer action.

  1. 01

    Use the platform’s URL test when available, then open one authorized real click.

  2. 02

    Confirm the Wix landing page loads and the expected resolved keys remain in the address after redirects.

  3. 03

    In the same browser and consent state, complete one supported native Wix Form, Booking, legacy Chat, qualifying Smart Chat or Stores checkout Order action. Smart Chat requires the submitted contact-form path.

  4. 04

    Review only the values actually present in UTM Contact Attribution. Missing context can be a valid result.

The app does not call the advertising platform API, upload conversions, calculate revenue/ROI/ROAS, identify every served asset or stitch devices.

OFFICIAL SOURCES

Evidence used for this guide.

Last verified: October 18, 2026. Screenshot status: no authenticated account screenshot published; written navigation uses the cited official documentation.

NEXT ACTION

Build, click and verify one controlled URL.

Generate the right output, test the real landing path and then complete one supported native Wix action.

Open UTM Builder