DIRECT ANSWER
Choose a non-advertising traffic source.
UTM tracking for email, social, local and referral links.
Email marketing
Avoid duplicate automatic and manual tags; distinguish links with utm_content.
Open guideGoogle Business Profile
Tag editable website or booking destinations consistently.
Open guideOrganic social
Separate paid and organic conventions and account for in-app browsers.
Open guideReferrals, messaging and QR
Validate the final destination through every shortener or redirect.
Open guideNEXT ACTION
Continue with the next relevant Help task.
Use the Help navigation to keep campaign setup, testing and troubleshooting connected.
Help Center