DIRECT ANSWER
Find the correct platform-specific setup guide.
UTM setup by advertising platform.
Google Ads
Search, Standard Shopping, Performance Max, Demand Gen, existing Display and Video each have different URL behavior.
Open guideMeta Ads
Use a static safe template for Wix-bound website traffic; native Instant Forms are outside Wix action tracking.
Open guideMicrosoft Advertising
Use Microsoft’s case-sensitive tags and keep MSCLKID separate from this app’s verified field set.
Open guideTikTok Ads
Choose auto-attached or manual UTMs and account for upgraded Smart+ macros.
Open guideLinkedIn Ads
Use the post-October-2025 hierarchy macros for new or edited ad sets.
Open guidePinterest Ads
Check account, campaign and Performance+ automatic UTMs before adding manual values.
Open guideNEXT ACTION
Continue with the next relevant Help task.
Use the Help navigation to keep campaign setup, testing and troubleshooting connected.
Help Center