Supported Wix Customer Actions

Support is intentionally limited to verified native Wix customer actions.

DIRECT ANSWER

Confirm whether the customer action is in scope.

Which Wix actions UTM Contact Attribution supports.

Wix Forms

Supported native Form action. Use the built-in Setup journey for the first controlled test.

Wix Bookings

Supported Booking action. Booking-to-Contact correlation can be incomplete.

Legacy Wix Chat (CHAT)

Supported legacy Chat action where the required event information is available.

Wix Smart Chat (S-Chat)

Eligible only after a qualifying Smart Chat contact form is submitted, the Wix Contact relationship is confirmed and sufficient marketing context is available. Anonymous messages alone are not attributed.

Wix Stores checkout Orders

Supported checkout Order action. Order attribution is not revenue, payment, ROI or ROAS attribution.

KNOWN LIMITS

Read the result narrowly.

Smart Chat is not unrestricted message tracking. No cross-device identity stitching, third-party form promise, universal CRM relationship, Ads API integration, offline conversion upload or guaranteed 100% attribution.

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