Google Search Campaign UTM Setup

Use a Final URL suffix for parameters that should follow the landing page, and expect keyword values only when a keyword actually matched.

Open the UTM Builder

DIRECT ANSWER

Send Search campaign, matched-keyword and ad identifiers to a Wix landing page.

Google Search campaign UTM setup.

APPLICABILITY + PREREQUISITES

Use this only for a click that reaches Wix.

Search campaigns with a website Final URL, including responsive search ads. Dynamic Search Ads and AI Max keywordless matching need explicit blank-keyword expectations.

  • Use the real HTTPS Wix landing page.
  • Confirm the campaign surface permits an external website destination.
  • Keep campaign values free of personal data.
  • Grant the advertising consent required by the live site before expecting capture.

EXACT NAVIGATION

Where to configure it.

Campaigns → select the Search campaign → Settings → Campaign settings → URL options. Ad and sitelink URL options can override higher levels.

Platform labels can vary by account, objective, rollout or region. Use the cited current help page when the field is not visible.

VERIFIED TEMPLATE

Copy the correct output type.

utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

Final URL suffix: paste without a leading ? or &. A tracking template must include {lpurl}; a complete URL belongs in the Final URL field.

Open the campaign-aware UTM Builder

DYNAMIC VALUES

What can resolve after the click.

{campaignid} campaign ID; {adgroupid} ad group ID; {keyword} matched account keyword; {creative} ad ID; {matchtype} e/p/b/a. {keyword} is blank for AI Max keywordless and DSA matches and is not the user’s search query.

TEMPLATE VALUE{campaignid}

The platform token before an eligible live click.

RESOLVED VALUE123456789

A synthetic illustration only. The local Builder cannot predict a real platform value.

EXCEPTIONS + COMMON MISTAKES

Test the actual campaign path.

Dynamic Search Ads require a landing-page insertion parameter in tracking templates. Test AI Max final URL expansion against real eligible landing pages.

Do not call {keyword} a search term, place {lpurl} in a suffix, or combine a manually supplied gclid with auto-tagging.

VALIDATE IN WIX

From resolved landing URL to customer action.

  1. 01

    Use the platform’s URL test when available, then open one authorized real click.

  2. 02

    Confirm the Wix landing page loads and the expected resolved keys remain in the address after redirects.

  3. 03

    In the same browser and consent state, complete one supported native Wix Form, Booking, legacy Chat, qualifying Smart Chat or Stores checkout Order action. Smart Chat requires the submitted contact-form path.

  4. 04

    Review only the values actually present in UTM Contact Attribution. Missing context can be a valid result.

The app does not call the advertising platform API, upload conversions, calculate revenue/ROI/ROAS, identify every served asset or stitch devices.

OFFICIAL SOURCES

Evidence used for this guide.

Last verified: October 18, 2026. Screenshot status: no authenticated account screenshot published; written navigation uses the cited official documentation.

NEXT ACTION

Build, click and verify one controlled URL.

Generate the right output, test the real landing path and then complete one supported native Wix action.

Open UTM Builder