Standard Shopping UTM Setup

Keep Merchant Center product links clean; apply paid-click tracking through Google Ads URL options or ads_redirect when that field is intentionally used.

Open the UTM Builder

DIRECT ANSWER

Preserve product landing URLs while adding paid Shopping campaign context.

Standard Shopping UTM tracking.

APPLICABILITY + PREREQUISITES

Use this only for a click that reaches Wix.

Paid Product Shopping ads in a Standard Shopping campaign. Free listings and Performance Max use different paths.

  • Use the real HTTPS Wix landing page.
  • Confirm the campaign surface permits an external website destination.
  • Keep campaign values free of personal data.
  • Grant the advertising consent required by the live site before expecting capture.

EXACT NAVIGATION

Where to configure it.

Google Ads → Campaigns → select the Shopping campaign → Settings → URL options. For feed-level redirects, use Merchant Center ads_redirect only with a validated tracking URL.

Platform labels can vary by account, objective, rollout or region. Use the cited current help page when the field is not visible.

VERIFIED TEMPLATE

Copy the correct output type.

utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={product_id}&utm_content={product_partition_id}

Use as a Final URL suffix. Keep the product landing page in the Merchant Center link field; do not hard-code paid tags into every product link indiscriminately.

Open the campaign-aware UTM Builder

DYNAMIC VALUES

What can resolve after the click.

Shopping-only values include {product_id}, {product_channel}, {product_country}, {product_language}, {product_partition_id}, {merchant_id} and {adtype}.

TEMPLATE VALUE{campaignid}

The platform token before an eligible live click.

RESOLVED VALUE123456789

A synthetic illustration only. The local Builder cannot predict a real platform value.

EXCEPTIONS + COMMON MISTAKES

Test the actual campaign path.

A product ID is merely a supplied URL value to this app; it does not create a native product column or revenue report. Redirects must preserve the final query string.

Do not mix free-listing links with paid-only tags or describe a product click as an attributed Order before a supported checkout action occurs.

VALIDATE IN WIX

From resolved landing URL to customer action.

  1. 01

    Use the platform’s URL test when available, then open one authorized real click.

  2. 02

    Confirm the Wix landing page loads and the expected resolved keys remain in the address after redirects.

  3. 03

    In the same browser and consent state, complete one supported native Wix Form, Booking, legacy Chat, qualifying Smart Chat or Stores checkout Order action. Smart Chat requires the submitted contact-form path.

  4. 04

    Review only the values actually present in UTM Contact Attribution. Missing context can be a valid result.

The app does not call the advertising platform API, upload conversions, calculate revenue/ROI/ROAS, identify every served asset or stitch devices.

OFFICIAL SOURCES

Evidence used for this guide.

Last verified: October 18, 2026. Screenshot status: no authenticated account screenshot published; written navigation uses the cited official documentation.

NEXT ACTION

Build, click and verify one controlled URL.

Generate the right output, test the real landing path and then complete one supported native Wix action.

Open UTM Builder