LinkedIn Ads UTM Setup

New or edited ad sets use the hierarchy names introduced from October 2025. Older macro names should not be copied into a new setup.

Open the UTM Builder

DIRECT ANSWER

Tag LinkedIn website visits and supported Wix actions with stable campaign context.

LinkedIn Ads UTM tracking for Wix.

APPLICABILITY + PREREQUISITES

Use this only for a click that reaches Wix.

Website Visits, website conversion and website lead journeys. LinkedIn Lead Gen Forms remain in LinkedIn and are not Wix Forms.

  • Use the real HTTPS Wix landing page.
  • Confirm the campaign surface permits an external website destination.
  • Keep campaign values free of personal data.
  • Grant the advertising consent required by the live site before expecting capture.

EXACT NAVIGATION

Where to configure it.

Campaign Manager → account, campaign or ad settings → URL tracking parameters. Dynamic values are configured at account or campaign level; static values can also be applied at ad level.

Platform labels can vary by account, objective, rollout or region. Use the cited current help page when the field is not visible.

VERIFIED TEMPLATE

Copy the correct output type.

utm_source=linkedin&utm_medium=paid_social&utm_campaign={{CAMPAIGN_ID}}&utm_term={{AD_SET_ID}}&utm_content={{AD_ID}}

Paste into LinkedIn’s URL parameters area, separated by ampersands. Do not wrap the entire value in another URL encoder.

Open the campaign-aware UTM Builder

DYNAMIC VALUES

What can resolve after the click.

Current new-hierarchy macros include {{ACCOUNT_ID}}, {{ACCOUNT_NAME}}, {{CAMPAIGN_ID}}, {{CAMPAIGN_NAME}}, {{AD_SET_ID}}, {{AD_SET_NAME}}, {{AD_ID}} and {{AD_NAME}}.

TEMPLATE VALUE{{CAMPAIGN_ID}}

The platform token before an eligible live click.

RESOLVED VALUE123456789

A synthetic illustration only. The local Builder cannot predict a real platform value.

EXCEPTIONS + COMMON MISTAKES

Test the actual campaign path.

Campaign URL parameters are combined with—not substituted for—parameters already in the destination URL. Names can change; IDs are the stable reporting choice.

Do not use legacy CAMPAIGN_GROUP/CREATIVE names in new configurations or track a native Lead Gen Form as a Wix action.

VALIDATE IN WIX

From resolved landing URL to customer action.

  1. 01

    Use the platform’s URL test when available, then open one authorized real click.

  2. 02

    Confirm the Wix landing page loads and the expected resolved keys remain in the address after redirects.

  3. 03

    In the same browser and consent state, complete one supported native Wix Form, Booking, legacy Chat, qualifying Smart Chat or Stores checkout Order action. Smart Chat requires the submitted contact-form path.

  4. 04

    Review only the values actually present in UTM Contact Attribution. Missing context can be a valid result.

The app does not call the advertising platform API, upload conversions, calculate revenue/ROI/ROAS, identify every served asset or stitch devices.

OFFICIAL SOURCES

Evidence used for this guide.

Last verified: October 18, 2026. Screenshot status: no authenticated account screenshot published; written navigation uses the cited official documentation.

NEXT ACTION

Build, click and verify one controlled URL.

Generate the right output, test the real landing path and then complete one supported native Wix action.

Open UTM Builder