Microsoft Advertising UTM Setup

Microsoft tags resemble Google’s but their spelling and case are platform-specific. Do not copy Google syntax blindly.

Open the UTM Builder

DIRECT ANSWER

Add campaign, ad group, keyword and ad context to Microsoft Ads website clicks.

Microsoft Advertising UTM tracking for Wix.

APPLICABILITY + PREREQUISITES

Use this only for a click that reaches Wix.

Search and other Microsoft campaign types that expose a website Final URL and supported URL options.

  • Use the real HTTPS Wix landing page.
  • Confirm the campaign surface permits an external website destination.
  • Keep campaign values free of personal data.
  • Grant the advertising consent required by the live site before expecting capture.

EXACT NAVIGATION

Where to configure it.

Microsoft Advertising → account/campaign/ad group/ad settings → URL options. Lower-level tracking templates and suffixes override higher levels.

Platform labels can vary by account, objective, rollout or region. Use the cited current help page when the field is not visible.

VERIFIED TEMPLATE

Copy the correct output type.

utm_source=bing&utm_medium=cpc&utm_campaign={CampaignID}&utm_term={Keyword}&utm_content={AdID}

Paste into Final URL suffix without ?, & or #. A tracking template must begin with {lpurl}, {unescapedlpurl} or another supported landing-page token.

Open the campaign-aware UTM Builder

DYNAMIC VALUES

What can resolve after the click.

Verified Microsoft examples include {CampaignID}, {AdGroupID}, {AdID}, {Keyword} and {lpurl}; preserve the spelling exposed by the UI.

TEMPLATE VALUE{CampaignID}

The platform token before an eligible live click.

RESOLVED VALUE123456789

A synthetic illustration only. The local Builder cannot predict a real platform value.

EXCEPTIONS + COMMON MISTAKES

Test the actual campaign path.

Microsoft Click ID and UTM auto-tagging are separate settings. This app’s released field contract does not independently promise msclkid storage.

Do not duplicate auto-tagged parameters, add {lpurl} to a suffix or claim Shopping/PMax behavior without checking the actual campaign UI.

VALIDATE IN WIX

From resolved landing URL to customer action.

  1. 01

    Use the platform’s URL test when available, then open one authorized real click.

  2. 02

    Confirm the Wix landing page loads and the expected resolved keys remain in the address after redirects.

  3. 03

    In the same browser and consent state, complete one supported native Wix Form, Booking, legacy Chat, qualifying Smart Chat or Stores checkout Order action. Smart Chat requires the submitted contact-form path.

  4. 04

    Review only the values actually present in UTM Contact Attribution. Missing context can be a valid result.

The app does not call the advertising platform API, upload conversions, calculate revenue/ROI/ROAS, identify every served asset or stitch devices.

OFFICIAL SOURCES

Evidence used for this guide.

Last verified: October 18, 2026. Screenshot status: no authenticated account screenshot published; written navigation uses the cited official documentation.

NEXT ACTION

Build, click and verify one controlled URL.

Generate the right output, test the real landing path and then complete one supported native Wix action.

Open UTM Builder