Pinterest Ads UTM Setup

First check whether account-, campaign- or Performance+-level automatic parameters already apply.

Open the UTM Builder

DIRECT ANSWER

Tag Pinterest ad clicks to Wix while keeping one value per UTM key.

Pinterest Ads UTM tracking for Wix.

APPLICABILITY + PREREQUISITES

Use this only for a click that reaches Wix.

Manual ad destinations, account/campaign automatic UTMs and Performance+ ad-group URL parameters.

  • Use the real HTTPS Wix landing page.
  • Confirm the campaign surface permits an external website destination.
  • Keep campaign values free of personal data.
  • Grant the advertising consent required by the live site before expecting capture.

EXACT NAVIGATION

Where to configure it.

Business Manager → Ad accounts → Settings for account defaults; Create campaign → URL tracking for campaign defaults; Performance+ → ad group → Include URL parameters.

Platform labels can vary by account, objective, rollout or region. Use the cited current help page when the field is not visible.

VERIFIED TEMPLATE

Copy the correct output type.

utm_source=pinterest&utm_medium=paid_social&utm_campaign={campaignid}&utm_content={adid}

Use Pinterest’s parameter settings or a manual destination—not both for the same keys. Ad-test links may omit custom parameters.

Open the campaign-aware UTM Builder

DYNAMIC VALUES

What can resolve after the click.

Pinterest officially documents supported dynamic values such as {campaignid}; select only values offered by the current parameter editor.

TEMPLATE VALUE{campaignid}

The platform token before an eligible live click.

RESOLVED VALUE123456789

A synthetic illustration only. The local Builder cannot predict a real platform value.

EXCEPTIONS + COMMON MISTAKES

Test the actual campaign path.

Existing parameters in a product feed or destination URL are not overridden by newly configured automatic values. Product URLs therefore need a duplicate audit.

Do not enable automatic UTMs over conflicting feed tags or expect ad-test mode to show the final parameter string.

VALIDATE IN WIX

From resolved landing URL to customer action.

  1. 01

    Use the platform’s URL test when available, then open one authorized real click.

  2. 02

    Confirm the Wix landing page loads and the expected resolved keys remain in the address after redirects.

  3. 03

    In the same browser and consent state, complete one supported native Wix Form, Booking, legacy Chat, qualifying Smart Chat or Stores checkout Order action. Smart Chat requires the submitted contact-form path.

  4. 04

    Review only the values actually present in UTM Contact Attribution. Missing context can be a valid result.

The app does not call the advertising platform API, upload conversions, calculate revenue/ROI/ROAS, identify every served asset or stitch devices.

OFFICIAL SOURCES

Evidence used for this guide.

Last verified: October 18, 2026. Screenshot status: no authenticated account screenshot published; written navigation uses the cited official documentation.

NEXT ACTION

Build, click and verify one controlled URL.

Generate the right output, test the real landing path and then complete one supported native Wix action.

Open UTM Builder