TikTok Ads UTM Setup

Choose either TikTok’s automatic UTM option or a controlled manual template, then inspect the resolved landing URL.

Open the UTM Builder

DIRECT ANSWER

Pass campaign, ad-group and creative context from TikTok website ads to Wix.

TikTok Ads UTM tracking for Wix.

APPLICABILITY + PREREQUISITES

Use this only for a click that reaches Wix.

Standard/manual and upgraded Smart+ campaigns with an offsite Wix destination. Native lead experiences are outside Wix action tracking.

  • Use the real HTTPS Wix landing page.
  • Confirm the campaign surface permits an external website destination.
  • Keep campaign values free of personal data.
  • Grant the advertising consent required by the live site before expecting capture.

EXACT NAVIGATION

Where to configure it.

TikTok Ads Manager → edit the website ad/destination → URL or tracking parameters; use the platform URL builder or automatic UTM option where available.

Platform labels can vary by account, objective, rollout or region. Use the cited current help page when the field is not visible.

VERIFIED TEMPLATE

Copy the correct output type.

utm_source=tiktok&utm_medium=paid_social&utm_campaign=__CAMPAIGN_ID__&utm_term=__AID__&utm_content=__CID__

Use as the URL parameter string for a Wix website destination. Do not encode the double-underscore macro delimiters before TikTok resolves them.

Open the campaign-aware UTM Builder

DYNAMIC VALUES

What can resolve after the click.

__CAMPAIGN_NAME__, __CAMPAIGN_ID__, __AID_NAME__, __AID__, __CID_NAME__, __CID__, __PLACEMENT__. Upgraded Smart+ adds __ADID_V2_NAME__ and __ADID_V2__ for the ad bundle.

TEMPLATE VALUE__CAMPAIGN_ID__

The platform token before an eligible live click.

RESOLVED VALUE123456789

A synthetic illustration only. The local Builder cannot predict a real platform value.

EXCEPTIONS + COMMON MISTAKES

Test the actual campaign path.

Automatic UTM values can conflict with manual values. An ad test may not resolve production macros; verify a real authorized click with synthetic campaign data.

Do not treat TikTok native lead forms as Wix Forms or claim an in-platform event reached Wix.

VALIDATE IN WIX

From resolved landing URL to customer action.

  1. 01

    Use the platform’s URL test when available, then open one authorized real click.

  2. 02

    Confirm the Wix landing page loads and the expected resolved keys remain in the address after redirects.

  3. 03

    In the same browser and consent state, complete one supported native Wix Form, Booking, legacy Chat, qualifying Smart Chat or Stores checkout Order action. Smart Chat requires the submitted contact-form path.

  4. 04

    Review only the values actually present in UTM Contact Attribution. Missing context can be a valid result.

The app does not call the advertising platform API, upload conversions, calculate revenue/ROI/ROAS, identify every served asset or stitch devices.

OFFICIAL SOURCES

Evidence used for this guide.

Last verified: October 18, 2026. Screenshot status: no authenticated account screenshot published; written navigation uses the cited official documentation.

NEXT ACTION

Build, click and verify one controlled URL.

Generate the right output, test the real landing path and then complete one supported native Wix action.

Open UTM Builder