Referral, Messaging and QR Tracking

The measurable object is the destination link. Sharing it in a channel does not create a native integration with that channel.

Open the UTM Builder

DIRECT ANSWER

Create one durable destination for a partner, message or offline placement.

UTM tracking for referral links, messaging and QR codes.

APPLICABILITY + PREREQUISITES

Use this only for a click that reaches Wix.

Agency/partner links, referral posts, WhatsApp and SMS shares, QR codes and print destinations.

  • Use the real HTTPS Wix landing page.
  • Confirm the campaign surface permits an external website destination.
  • Keep campaign values free of personal data.
  • Grant the advertising consent required by the live site before expecting capture.

EXACT NAVIGATION

Where to configure it.

Build and validate the final tagged HTTPS URL → if needed create the short link/QR → scan or click the published asset → confirm every redirect preserves the query.

Platform labels can vary by account, objective, rollout or region. Use the cited current help page when the field is not visible.

VERIFIED TEMPLATE

Copy the correct output type.

https://your-site.com/offer?utm_source=partner_name&utm_medium=referral&utm_campaign=autumn_launch&utm_content=qr_poster

Use a complete URL before generating the QR code. Keep a registry that maps every short link or printed code to its final destination.

Open the campaign-aware UTM Builder

DYNAMIC VALUES

What can resolve after the click.

Static values are appropriate. Never put a recipient name, phone number, email address or other PII in a campaign value.

TEMPLATE VALUEstatic_value

The platform token before an eligible live click.

RESOLVED VALUE123456789

A synthetic illustration only. The local Builder cannot predict a real platform value.

EXCEPTIONS + COMMON MISTAKES

Test the actual campaign path.

Shorteners, redirect chains and messaging apps can strip or rewrite parameters. WhatsApp sharing does not imply support for a WhatsApp chat widget.

Do not print an untested QR, change its destination without a redirect test or infer offline reach from scans alone.

VALIDATE IN WIX

From resolved landing URL to customer action.

  1. 01

    Use the platform’s URL test when available, then open one authorized real click.

  2. 02

    Confirm the Wix landing page loads and the expected resolved keys remain in the address after redirects.

  3. 03

    In the same browser and consent state, complete one supported native Wix Form, Booking, legacy Chat, qualifying Smart Chat or Stores checkout Order action. Smart Chat requires the submitted contact-form path.

  4. 04

    Review only the values actually present in UTM Contact Attribution. Missing context can be a valid result.

The app does not call the advertising platform API, upload conversions, calculate revenue/ROI/ROAS, identify every served asset or stitch devices.

OFFICIAL SOURCES

Evidence used for this guide.

Last verified: October 18, 2026. Screenshot status: no authenticated account screenshot published; written navigation uses the cited official documentation.

NEXT ACTION

Build, click and verify one controlled URL.

Generate the right output, test the real landing path and then complete one supported native Wix action.

Open UTM Builder